“ Your XXXX is out for delivery.”
How many of the above messages have crowded your inbox ever since the stay-at-home restrictions are being imposed on-and-off ?
We didn’t count either, but clearly the number will outnumber any other type of regular notifications - the reason why Forbes quoted that COVID-19 has “accelerated E-Commerce Growth ‘4 To 6 Years’ “ !
That was about the numbers standing by ecommerce automation, let’s get the reasons right with the basic funda & glance through the ‘compelling reasons’ getting all the buzz around it !
Business growth is synonymous to spike in demands, increased complexity, and an array of repetitive tasks but often, the management interprets the scenario wrong and opts for workforce expansion to get the enterprise going through this transformation. However, the widening gap between increase in employee headcount and hardly-any-considerable improvement in execution time, accuracy and productivity ( you can simply read, a terrible bottom-line ! ) screams aloud the dire need to pace up the process cycle & generate quality outcomes with maximized accuracy. That’s exactly when ecommerce automation comes into the play, saving the business growth curve from going flat while adding up to efficiency and effectiveness.
Put simply, Ecommerce automation is a suite of software which can be perceived as a digital driving force behind the end-to-end business processes of an ecommerce enterprise, which were previously run manually.
Time surely remains one of your most valuable resources – but clearly not the only one, with factors like customer experience, sales, operational cost and more competing for it. From keeping an eye on product availability aligned with demand, updating status as confirmed / shipped / delivered / failed delivery.., payment management, accurate package calculation... all these with marketing & advertisement, process upgrade based on reviews & feedback.. (oh, did I miss proactive customer support ?).. plus a lot more, like confusing pieces of a jigsaw puzzle, keep the ecommerce masterminds up at night.
If you can’t help but nod a ‘YES’ at minimum 3 of the following questions, you are about to make way to the silver bullet, taming the ever-demanding business processes.
You have checked more than 3 already, I bet !
How do we know, you ask? Because, in these testing times, people turning to e-commerce has not been just a matter of choice anymore - it’s more of a mandate. So unless you are not running a mom and pop shop, considering the current rush in ecom, there are high chances that the above issues are pretty familiar to you by now & solving them is your trump card to the growth you have been diligently working for since so long !
Here’s how ecommerce automation will fix the puzzle for you !
Without being able to properly deploy, knowing about the benefits of ecommerce automation is only of as much use as it is to know about the features of an ultra modern bicycle when you don’t know how to ride one - absolutely a waste !
Thus, to ensure you plan your workflow automation like a pro, without missing out on a single aspect in your own unique ecommerce business, presenting a clear picture of exactly where all you have potential automation opportunities hiding in your business ( oh btw we’ve got all the nooks & corners covered too ) !
The ecommerce industry has got niche firms swarming in greater numbers lately and while the quantitative increase is providing the customers’ convenience in abundance, it’s also taking the ‘forever there’ competition to a level way higher for the driving forces behind the businesses. Amidst this struggle of standing out from the rest, the smarter lot is targeting the aspect that if tuned right, can keep them ahead in the race for a good long time - we’re talking about customer experience (CX). Let’s put up the smart (and a lot more effective!) automation tricks to improve CX for a quick win :
An exceptional CX implementation is crucial to retain the existing clientele - but what if you don’t have a solid acquisition strategy in place? Simple, you can’t magnet in the customers diverging away from your business towards the ocean of choices available in the market. It’s NOT too late to get the strategy right, if you automate :
Let’s start with a situation - you have 10 mi to travel and you have a car, would you still choose to walk all the way?
That’s exactly why there’s no valid reason why you shouldn’t automate the “determine stock - compare suppliers’ pricing - select the one with least price and best quality - place order..” saga ! Don’t forget to automate :
Change is the only constant in the business world and the need to switch to a different vendor when a specific requirement arises or get a new supplier onboard is no exception. Since this happens to be a non-recurring activity, recruiting an employee full time into it doesn’t sound right and at the same time, allocating one for the same in need will detrack his/ her primary tasks off the deadlines. An online supplier portal is the saviour you have been seeking to solve the dilemma - making share and receipt of all essential information a matter of a few clicks and taps, could it be any faster, more accurate, and productivity-boosting ?
Order management is a gold-mine for ecommerce automation, with a good load of tasks to be taken over by the system to add to efficiency & cost-saving. From accepting orders 24X7, payment acceptance & confirmation, delivery date estimation, post purchase reviews & feedback and more, by sticking to manual execution, you only compromise your time, resources & operational costs.
Remember how computers made our lives easier & then there was no going back? Automated workflow is going to be that key to convenience for the businesses from almost every industry slowly (& faster for ecommerce with COVID around) ! Let the system take care of :
Track & follow-up with every potential call so you don’t miss a profitable opportunity because of a missed follow-up
Logging customer details, sales call scheduling - browsing through sales agents’ availability, and transferring the call to one of the sales agents free at that moment.
There’s always a right (and numerous wrong) way of doing almost everything & ecommerce automation comes under the same squad.
With the power to make a big difference to your business inside out, in terms of every impacting factor from ‘efficiency’ to ‘effectiveness’, ecommerce marketing automation might look like it is a bridge too far - but surprisingly, it’s no big ask !
Back to the point : how to integrate workflow automation into your ecommerce operations?
Here’s how !
It’s no hush-hush affair that lockdowns will be lifted in due course of time (like it has been lifted in some places already) after COVID-19 starts to affect less (or, at lesser extent, maybe!), but what about the millions of people who have been growing and nurturing new online purchasing habits? Hasn’t your family, too, replaced those routined mall trips with online shopping for possibly everything - from ‘grocery’ to ‘cosmetics’ , ‘electronics’ to ‘entertainment’..by now? These habits are certainly here to stay long after (read, permanently) the vaccine is out , all thanks to the ease & convenience of online shopping explored recently.
So, the competition isn’t getting easier anytime soon but you sure can lead it with ecommerce automation..wishing you could have a quick recap of the above discussion (and some more info that will help! ) ? Here it is :
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