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5 Marketing Automation Tools Your Business Needs ASAP !

SOFTWARE DEVELOPMENT

Marketing Automation Software

Table of Contents

Automation benefits? Checked.
But what about the marketing automation tools that bridge those benefits right with your business? Here’s the list!
 

 

It isn’t hard to guess what marketing automation software does, quite as the name suggests, it automates the tasks associated with the marketing process. We’ve already discussed the potential of marketing software development, and in this article we’re going to give you the action items you are looking for. So we have compiled a list of 5 marketing automation tools that can help you ace your marketing game by primarily increasing brand awareness & extending your loyal customer base. Have a look !

 

Get A Free Marketing Automation Software Consultation!

 

Do you need a marketing automation tool or not?

Marketing Automation Tools - Do You Or Do You Not Need It ?

To face the fact :

[a] Not every business is in dire need of particularly marketing automation software development. 
Some businesses may actually need other department specific automation tools like sales automation or HR automation or maybe complete business process automation (BPA) !

And

[b] Even among those who need it - not the same marketing automation tool can do justice to those unique needs

Let’s cover the first point first - start with answering the below questions :

  1. Does your marketing goals seem to require a bigger marketing team?
  2. Are you aware of the potential of varied marketing channels but can not manage utilizing them all?
  3. Do your marketing strategies fail to generate results due to lack of result monitoring?

If your answer is yes to at least one of the above questions, your business needs marketing automation software !

 

Top 5 Marketing Automation Tools At A Glance

If you’re reading at this point, then you’ve probably figured out that your business needs marketing automation software. So coming straight to the point now, discussing top 5 marketing automation tool that the contemporary businesses are reaping benefits from and how you can harness their power the best way possible :

social media campaign

Social Media Campaign Manager

Marketing Automation Tool 1 : Social Media Campaign Manager

Social media platforms are a goldmine to contemporary marketers today and we all know the reason. A social media campaign managing marketing automation software benefits a business in several ways, exploring every iota of potential that each social media platform has to offer. So, why build this tool?

[i] To schedule posts across different social media platforms

[ii] To access filtered & visualized custom analytics at one click

[iii] To auto-attend every incoming message thread & send outbound messages across all social media associated with the marketing process

Now comes the top functionalities to include in your social media marketing automation tool :

[a] Integrating all social media campaigns, enabling single point access 

[b] Introducing pre-fabricated message library module in the software to boost customer engagement

[c] KPI tracking to provide structured insights

[d] Well-researched bespoke CMS to manage postable content 

[e] Schedule & manage social media paid ad campaigns for highest success 

 

 Email marketing

Email Marketing

Marketing Automation Tool 2 : Email Marketing Automation

Email marketing may be a rather old approach but it still holds great significance as email continues to be a strong business communication medium. The goals with email marketing are pretty basic - to ignite customer loyalty, convert & manage leads, and pull up revenue. However, considering how different every business workflow is from another, the execution demands to differ. Let’s take a look at the top features of email marketing automation software that you should include in yours :

[i] End-to-end email campaign automation including but not limited to recipients grouping, scheduling emails, email performance report generation

[ii] Easy segmentation of mailing list for higher effectivity

[iii] Performance metrics generating and visualizing module to track rates of opening, click-through, forward, read time etc.

[iv] Instant ticket management for higher customer retention rates

However, investing in a top notch email marketing automation system might feel like a commitment many entrepreneurs might not be ready for right now. And using popular CRM platforms like HubSpot might seem a bit too complicated to the new players. In this situation, getting in touch with a HubSpot Marketing Agency (or an Agency that claims to wield expertise with the CRM of your choice) will be the best option for you!

You may also find the below guides helpful :

  1. HR Automation 
  2. Sales Automation 
  3. Ecommerce Automation
  4. Real Estate Automation

 

Marketing content management

Marketing Content Management

Marketing Automation Tool 3 : Marketing Content Management & Omni-Channel Distribution

No matter how many aspects technology has evolved over the last few years, it still hasn’t changed the position of content in almost every business : content still remains the king! But there’s something about content that technology has influenced for better and it’s the management. So this marketing automation tool aiming at content management can help you automate content storing, smart searching, indexing, formatting, imposing ACL, timely publishing, suggesting edits and much more. Let’s move on to the must have features :

[i] Custom templates generation for improved presentation

[ii] Permission-oriented access control

[iii] Content structuring

[iv] Speech to text converting

[v] Multilingual content management

[vi] File manager integration

[vii] Website standard compliance

[viii] Content improvement with the help of paraphrasing tool

contact us banner web contact us banner mobile

 

customer journey

End-to-end customer journey automation

Marketing Automation Tool 4 : End-to-end Customer Journey Automation

Customers in today’s time are more demanding than ever before in terms of convenience. To build a loyal customer base the first thing you have to do is ensure a seamless e-experience. Here’s how to plan your marketing automation software for the best customer experience :

[i] Intuitive workflow automation

[ii] Customer engagement through real-time chatbot interaction

[iii] Customer interaction trend analysis for strategy modification

[iv] Competitors’ e-presence scraping for planning competitive advantage

 

Analytics & Data visualization

alt text

Marketing Automation Tool 5 : Analytics & data visualization tool

Collecting insights is just as crucial a step as running marketing campaigns. The reason? Because modification is the way to betterment & so, keeping a constant eye on the performance metrics is necessary. Listing functionalities to include in your analytics marketing automation tool :

[i] Democratization of data i.e. making updated data available to every layer of an enterprise

[ii] Visualization of important KPIs in custom formats

[iii] AI driven recommendation to improve marketing strategies for better results

 

BONUS : All-in-one Marketing Automation Tool

But you know what’s the best bet if your goal is harnessing the highest power through marketing automation?

Picking and choosing required functionalities from the above individual tools and building a no-junk-only-essential feature rich marketing automation software that takes your business goal as the sole target. This way, you also sign up for tailored results !
    

Why Does Developing Your Marketing Automation Software With BinaryFolks Make For A Wise Choice?

Driven by ex-engineers from Google, Amazon & Salesforce

Driven by ex-engineers from Google, Amazon & Salesforce

Complimentary Consultation

101% Value For Money (+1 for Our Complimentary Consultation before You Spend Your 1st Dollar!)

Authentic Reviews

Reviews That You Can Verify!

Safeguarding business with an NDA

Safeguarded Business With An NDA

Out of the box innovations

Out-Of-The-Box Innovations

Eye for details

Eye For Details

Questions galore

Questions Galore (Until Your Requirement & Our Understanding are mirror copies!)

Insight rich scope enhancement

Insight-Rich Scope Enhancement

Intense Domain Expertise

Intense Domain Expertise

close-knit feedback loop

Close-knit feedback loop

 

Conclusion 

Have made your mind about the marketing automation tool that can do best justice to your business’ need of the hour ?

OR 

Looking forward to expert consultation to get started?

Whichever is the case, you might not want to miss out on 

 

Free 30 Minutes Marketing Automation Consultation!

#business automation #custom app development #client guide
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