Automation benefits? Checked.
But what about the marketing automation tools that bridge those benefits right with your business? Here’s the list!
It isn’t hard to guess what marketing automation software does, quite as the name suggests, it automates the tasks associated with the marketing process. We’ve already discussed the potential of marketing software development, and in this article we’re going to give you the action items you are looking for. So we have compiled a list of 5 marketing automation tools that can help you ace your marketing game by primarily increasing brand awareness & extending your loyal customer base. Have a look !
To face the fact :
[a] Not every business is in dire need of particularly marketing automation software development.
Some businesses may actually need other department specific automation tools like sales automation or HR automation or maybe complete business process automation (BPA) !
[b] Even among those who need it - not the same marketing automation tool can do justice to those unique needs
Let’s cover the first point first - start with answering the below questions :
If your answer is yes to at least one of the above questions, your business needs marketing automation software !
If you’re reading at this point, then you’ve probably figured out that your business needs marketing automation software. So coming straight to the point now, discussing top 5 marketing automation tool that the contemporary businesses are reaping benefits from and how you can harness their power the best way possible :
Social media platforms are a goldmine to contemporary marketers today and we all know the reason. A social media campaign managing marketing automation software benefits a business in several ways, exploring every iota of potential that each social media platform has to offer. So, why build this tool?
[i] To schedule posts across different social media platforms
[ii] To access filtered & visualized custom analytics at one click
[iii] To auto-attend every incoming message thread & send outbound messages across all social media associated with the marketing process
Now comes the top functionalities to include in your social media marketing automation tool :
[a] Integrating all social media campaigns, enabling single point access
[b] Introducing pre-fabricated message library module in the software to boost customer engagement
[c] KPI tracking to provide structured insights
[d] Well-researched bespoke CMS to manage postable content
[e] Schedule & manage social media paid ad campaigns for highest success
Email marketing may be a rather old approach but it still holds great significance as email continues to be a strong business communication medium. The goals with email marketing are pretty basic - to ignite customer loyalty, convert & manage leads, and pull up revenue. However, considering how different every business workflow is from another, the execution demands to differ. Let’s take a look at the top features of email marketing automation software that you should include in yours :
[i] End-to-end email campaign automation including but not limited to recipients grouping, scheduling emails, email performance report generation
[ii] Easy segmentation of mailing list for higher effectivity
[iii] Performance metrics generating and visualizing module to track rates of opening, click-through, forward, read time etc.
[iv] Instant ticket management for higher customer retention rates
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No matter how many aspects technology has evolved over the last few years, it still hasn’t changed the position of content in almost every business : content still remains the king! But there’s something about content that technology has influenced for better and it’s the management. So this marketing automation tool aiming at content management can help you automate content storing, smart searching, indexing, formatting, imposing ACL, timely publishing, suggesting edits and much more. Let’s move on to the must have features :
[i] Custom templates generation for improved presentation
[ii] Permission-oriented access control
[iii] Content structuring
[iv] Speech to text converting
[v] Multilingual content management
[vi] File manager integration
[vii] Website standard compliance
[viii] Content improvement with the help of paraphrasing tool
Customers in today’s time are more demanding than ever before in terms of convenience. To build a loyal customer base the first thing you have to do is ensure a seamless e-experience. Here’s how to plan your marketing automation software for the best customer experience :
[i] Intuitive workflow automation
[ii] Customer engagement through real-time chatbot interaction
[iii] Customer interaction trend analysis for strategy modification
[iv] Competitors’ e-presence scraping for planning competitive advantage
Collecting insights is just as crucial a step as running marketing campaigns. The reason? Because modification is the way to betterment & so, keeping a constant eye on the performance metrics is necessary. Listing functionalities to include in your analytics marketing automation tool :
[i] Democratization of data i.e. making updated data available to every layer of an enterprise
[ii] Visualization of important KPIs in custom formats
[iii] AI driven recommendation to improve marketing strategies for better results
But you know what’s the best bet if your goal is harnessing the highest power through marketing automation?
Picking and choosing required functionalities from the above individual tools and building a no-junk-only-essential feature rich marketing automation software that takes your business goal as the sole target. This way, you also sign up for tailored results !
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Have made your mind about the marketing automation tool that can do best justice to your business’ need of the hour ?
Looking forward to expert consultation to get started?
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