5 Marketing Automation Tools Your Business Needs ASAP !

Marketing Automation Tool 1 : Social Media Campaign Manager

Social media platforms are a goldmine to contemporary marketers today and we all know the reason. A social media campaign managing marketing automation software benefits a business in several ways, exploring every iota of potential that each social media platform has to offer. So, why build this tool?

[i] To schedule posts across different social media platforms

[ii] To access filtered & visualized custom analytics at one click

[iii] To auto-attend every incoming message thread & send outbound messages across all social media associated with the marketing process

Now comes the top functionalities to include in your social media marketing automation tool :

[a] Integrating all social media campaigns, enabling single point access 

[b] Introducing pre-fabricated message library module in the software to boost customer engagement

[c] KPI tracking to provide structured insights

[d] Well-researched bespoke CMS to manage postable content 

[e] Schedule & manage social media paid ad campaigns for highest success 

Marketing Automation Tool 2 : Email Marketing Automation

Email marketing may be a rather old approach but it still holds great significance as email continues to be a strong business communication medium. The goals with email marketing are pretty basic - to ignite customer loyalty, convert & manage leads, and pull up revenue. However, considering how different every business workflow is from another, the execution demands to differ. Let’s take a look at the top features of email marketing automation software that you should include in yours :

[i] End-to-end email campaign automation including but not limited to recipients grouping, scheduling emails, email performance report generation

[ii] Easy segmentation of mailing list for higher effectivity

[iii] Performance metrics generating and visualizing module to track rates of opening, click-through, forward, read time etc.

[iv] Instant ticket management for higher customer retention rates

However, investing in a top notch email marketing automation system might feel like a commitment many entrepreneurs might not be ready for right now. And using popular CRM platforms like HubSpot might seem a bit too complicated to the new players. In this situation, getting in touch with a HubSpot Marketing Agency (or an Agency that claims to wield expertise with the CRM of your choice) will be the best option for you!

Marketing Automation Tool 3 : Marketing Content Management & Omni-Channel Distribution

No matter how many aspects technology has evolved over the last few years, it still hasn’t changed the position of content in almost every business : content still remains the king! But there’s something about content that technology has influenced for better and it’s the management. So this marketing automation tool aiming at content management can help you automate content storing, smart searching, indexing, formatting, imposing ACL, timely publishing, suggesting edits and much more. Let’s move on to the must have features :

[i] Custom templates generation for improved presentation

[ii] Permission-oriented access control

[iii] Content structuring

[iv] Speech to text converting

[v] Multilingual content management

[vi] File manager integration

[vii] Website standard compliance

[viii] Content improvement with the help of paraphrasing tool

Marketing Automation Tool 4 : End-to-end Customer Journey Automation

Customers in today’s time are more demanding than ever before in terms of convenience. To build a loyal customer base the first thing you have to do is ensure a seamless e-experience. Here’s how to plan your marketing automation software for the best customer experience :

[i] Intuitive workflow automation

[ii] Customer engagement through real-time chatbot interaction

[iii] Customer interaction trend analysis for strategy modification

[iv] Competitors’ e-presence scraping for planning competitive advantage

Marketing Automation Tool 5 : Analytics & data visualization tool

Collecting insights is just as crucial a step as running marketing campaigns. The reason? Because modification is the way to betterment & so, keeping a constant eye on the performance metrics is necessary. Listing functionalities to include in your analytics marketing automation tool :

[i] Democratization of data i.e. making updated data available to every layer of an enterprise

[ii] Visualization of important KPIs in custom formats

[iii] AI driven recommendation to improve marketing strategies for better results