I can tell one thing about you. Very confidently. That is at least once in your lifetime you have tried searching for someone you just met or heard about. I bet you have! Going by that simple fact about most (almost all) of us, the world's most popular social media platform Facebook currently having more than 2.89 billion monthly active users shouldn’t seem surprising and instead, like an actionable insight for your business’ growth.. If keeping your business up-to-date is your constant concern, then you’ll second that it’s not enough to just have a website in place, substantial social media presence matters just equally.
LinkedIn, the largest professional networking platform in the world, is popularly called the ‘Facebook’ of CEOs and entrepreneurs for the right reasons. This particular social media platform is very different from the other ‘mind-numbing’ platforms where people mostly scroll on for hours and end up wasting each minute without getting much done (excluding messed-up sleep cycle & compromised productivity). Unlike those, LinkedIn enables you to form valuable connections, find global business opportunities, gain professional insights, learn new skills, exchange updates regarding your industry & areas of business interest, keep ‘tabs’ on the career progression of old friends & colleagues and much more.
As of September 2019, Google Chrome accounted for about 70 percent of the global desktop internet browser market share, increasing by around 13 percentage points in just three years. It’s fast, user-friendly, simple and secure - but its real strength lies in its extensive library of extensions and add ons.
Running a small business is about the day-to-day operations, living in the moment and finding ways to stay above surface level. No matter what type of business you are running, chances are a huge chunk of it is carried online. And most probably your go-to browser is Chrome! With the evolution of technology, now more than ever, small businesses need to leverage the readily available tools to their advantage to enhance both productivity and revenue. Chrome extension is one such tool that I will talk about today.
Fire up your desktop and for a moment take a look at all those bygone desktop apps. How many out of those did you actually fire up in the last few years? And how many of them have very capable web app alternatives that you can use? Maybe a few years back, web apps and browser extensions were slow, buggy, and feature-limited, and they obviously didn’t work offline. But, with the recent leap frogging in browser technologies, that is no longer the case.
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