I can tell one thing about you. Very confidently.
That is at least once in your lifetime you have tried searching for someone you just met or heard about on Facebook.
I bet you have!
Going by that simple fact about most (almost all) of us, the world's most popular social media platform Facebook currently having more than 2.89 billion monthly active users shouldn’t seem surprising and instead, like an actionable insight for your business’ growth..
If keeping your business up-to-date is your constant concern, then you’ll second that it’s not enough to just have a website in place, substantial social media presence matters just equally. If harnessed the right way, Facebook can double as that silver bullet, resulting in a boost in sales and revenue for your company. Having said that, Facebook is not just a simple social media platform anymore that is used to stay connected with family and friends, its functionalities and benefits make it a hotspot to professionals like marketers, sellers, business development executives, entrepreneurs, and more across the industries.
Why Facebook and not the other super popular social media platforms? - if that’s your question, then the versatile business-facing features like paid ads, e-marketplace, custom targeting opportunities for advertising, job postings etc. that Facebook has to offer, is the answer. Well these are just about 10% of all the reasons that has helped Facebook to make it to almost every social media marketer's handbook and thus, today it accounts for more than half of all social media ad revenue globally!
However, all that goodness pretty obviously doesn’t imply Facebook marketing is a couch-comfort affair. Navigating Facebook for professional purposes can be complicated, and seeing positive results can be an extremely tedious process. Let’s face the disclaimer first : the road from struggle to seeing any constructive outcome of the efforts and investments is rocky.
So what is the solution?
How do you get the most out of this revolutionary social media platform?
Well, having built custom Facebook extensions for businesses of all sizes, we have first-hand experience led answers to the above questions & more.
So, to know all about effective Facebook extensions planning & development & figure out if getting your own custom chrome extension developed for Facebook is a good idea or not !
Not every ‘good’ thing is meant for every business - like a sophisticated website isn’t the best investment for a mom & pop shop while an aesthetic physical stall by some alley is probably a waste for an e-commerce site selling luxury cosmetics. So let’s have a close look at what a Facebook extension is capable of offering and if that serves your business’ purpose! So let’s check out the various benefits of using a Facebook extension:
Imagine having a team to do all the calculations related to your business’ day to day transactions manually even when computers exist. Crazy right?
Well, so is to pay a social media management team just for carrying out daily repetitive yet needed operations like engaging with your target audience, sharing regular content, looking for candidates, or managing your inventory on Facebook - when an extension can do it all with more accuracy under less time. So if spending a lot of time and manual effort is not part of your goals, then Facebook extension development will make your business happy. But don’t worry you can opt for a Facebook extension suited to your specific requirements and automate all these repetitive tasks easily.
For instance, assume that you are a young fashion designer who has launched a new sustainable fashion line or maybe the C-level executive at an enterprise that has been there in the business for quite some time now. Regardless of the size of business you’re in charge of, being responsible for making the most optimized choices as a part of social media presence management is never easy! On one hand, it’s essential for you to establish a strong social media presence and on the other hand, you cannot afford to spend all your time managing your Facebook page.
That’s when getting a Facebook extension and automating all these repetitive manual tasks will be a wise step. Talking about the tasks you can include in your ‘To-Automate’ list, think of the semi personalized direct messages for segmented customers based on common preferences, replying to common comments & queries tagging your business, engaging with the target audience with info regarding your newly launched offering or limited period offers, and a lot more with the help of a Facebook extension.
To establish firm footprints of your business in the social media space, you have to understand what your audience wants and how to optimize your content accordingly for the best results possible. Sure, Facebook itself can provide various analytics and reports showing your posts’ progress but isn’t that what your competitors are looking at, too? In order to draw concrete conclusions around your business processes & make more informed decisions, your business needs more than that. Identifying and tracking your target audiences’ engagement and measuring the exact return on your investments on Facebook through detailed reports on your specific posts and campaigns is the ‘expectation’ that bespoke Facebook extensions can make a ‘reality’. From conversion tracking to integrating your website, custom audience pixel tracking to APIs & domain integration - you will get a complete picture of your overall Facebook performance and audience’s behavior by building a well researched, dedicated extension.
For instance, when you’re running a new campaign on Facebook, to drive more traffic to your website will definitely be one of your prime goals. Then at the end of the campaign, you can literally see how many clicks your website link got & from where, for how long the visit lasted & more of such valuable data from a custom Facebook extension that will integrate, collect and report all the detailed performance and audience data in one place.
You must be aware of this brilliant feature on Facebook where you can create job postings and find the desired talents from a huge pool of prospective candidates. However, sorting a suitable one from the overwhelming candidate base can be an extremely challenging task - think of the enormous number of CVs & the time needed to scan those (leave alone the efforts!). You can save time & money and increase efficiency all at once with HR automation built in your Facebook extension!
Assume that you are a senior HR manager at a marketing firm and you are looking to hire a team of graphic designers for your organization but you’re struggling to find good candidates, now you can either spend all your time and resources scouring through various job posting platforms or invest in a custom Facebook extension that can streamline your hunt for the ideal candidate extremely fast & effective!
No matter how different a business may be from another - every one of them has one common demand i.e. more quality leads.
And with around 3 billion users globally what could be a better platform than Facebook to find such leads for your business, right?
Oh but there’s a catch, with such a huge number of active users you’ll have to encounter all sorts of people sharing a variety of posts and updates online. (Most of which is going to be absolute junk!) Fortunately, scanning through this endless pile of useless and mind-numbing content is a torture that you can skip!
So, I guess you already know what’s the solution - a Facebook extension! Yes, a custom Facebook extension can take your requirements and scan through the seemingly endless pile of junk to find exactly what you are looking for - whether it’s the profile details of C-level executives in your city or people sharing specific requirements for a product or service online. The extension can scan, filter, and collect all the required details you want & get ready info at hand in no time!
For instance, assume that you are running a marketing agency and you want to reach out to people who have shared their requirements about needing marketing services on Facebook. A custom Facebook extension can help you filter out and identify such requirement posts easily!
Data, as we know, is one of the most important resources of an organization and if you want your business to function optimally and grow consistently then you have to learn how to employ its data effectively! But before utilizing this data it must be ensured that you are collecting and processing it accurately. Big Data’s evolution has made Human Data one of the most important assets owned by an organization these days and Facebook has already been pioneering in this field. Now, you must know that if you’re an organization that is growing consistently then it’s not possible to process this seemingly infinite amount of data manually. However, a Facebook extension can assist you in properly filtering out and reporting such statistics easily!
You can gain valuable insights into your target audience, your competitors, market trends, and much more with the help of a Facebook extension. The probable key use cases of data scraping for your business are several and so are the brilliant benefits it can bring!
For instance, assume that you are a registered seller on the Facebook marketplace where you sell new and refurbished electronics in the USA, and you want to keep an eye on your competitors and their offerings closely. So, instead of manually going through all their products regularly you can get a custom Facebook extension that will scrape all the requested listing information of your competitors by attributes that you select and give you information on their unique offerings, reviews, pricing & more and thus stay ahead of the competition with a well researched USP & best pricing.
One of the biggest advantages of going the custom route while developing your Facebook extension will be the tailored features and functionalities that you can include in your extension in order to meet all your unique requirements. Here goes a compiled list of extremely useful extension features that can cater to help businesses from almost all industry verticals:
A whopping 93% of social media marketers use Facebook to promote their business, making it the most popular social media platform globally! Some of their major priorities are promoting their content, generating awareness, increasing sales, and creating a loyal customer base. Social media marketers will get the most use of features like automating various marketing activities, tracking audience behavior, and measuring content performance. Here are some Facebook extension functionalities you can consider:
Facebook Marketplace has become extremely popular among its users recently and you can literally buy and sell almost anything here! (Finally, a worthy competitor for eBay!) Companies are doing serious business here, but due to ease of entry, the platform can be highly competitive as well. However, as mentioned earlier a Facebook extension can significantly help you stay ahead of this competition by providing various unique benefits like competitor analysis, conversion tracking, marketplace listing automation, audience tracking, and more! Here are some Facebook extension functionalities you can consider:
Recruiters or HR personnel are always on the lookout for the best talents on various platforms and Facebook can be a great option for them. Facebook extensions that can help them save time and resources by scanning and filtering out the ideal candidates, scraping and downloading their details, reaching out to them automatically, and processing them further can be really helpful. So, if you’re a recruiter then these are some Facebook extension functionalities you can consider:
Influencers and content creators not only have to reach out to a large audience but also have to create and maintain a strong connection with their followers. Once your following starts increasing it’s really important to maintain this momentum and constantly work towards keeping yourself relevant in this competitive industry. A Facebook extension can help you by automating engagements, content performance analysis, marketing automation, and more. These are some Facebook extension functionalities you can consider:
As I mentioned already in today’s time if you want your business to stay relevant it’s not enough to just have a website, you need a substantial social media presence as well! And what could be a better place to get started than Facebook? So, businesses and startups can get the most use out of features like marketing automation, performance analysis, audience behavior tracker, Facebook audience pixel tracking, and more. Here are some Facebook extension functionalities you can consider:
Now, that you already have an idea about the various benefits a Facebook extension can impart to your business, let’s check out why going the custom route will turn out to be the right decision for you:
Clearly Facebook and its offerings have grown exponentially over the years and you have to use the right tools and resources in order to achieve its greatest potential. Facebook or Meta is investing heavily in their platform to increase their market share and bring about huge changes in the future so investing in custom software that is scalable and accommodating of all your future requirements should be your priority. This will future-proof your Facebook extension and give you maximum returns on your investment!
When you go the custom route you’ll have an exclusively unique set of features and functionalities tailored to your business, which will not be available to your competitors. Developers will prioritize your business requirements instead of what the masses want which will not only keep your business’s USP intact but will also give you a huge competitive advantage!
So, continuing our previous point - one of the biggest advantages of getting a custom Facebook extension will be that it will be tailored to your unique business needs and operational workflow. This will prevent any excessive complexity, provide a very straightforward and natural learning curve and turn out to be the best return on your investment!
Browser extensions have been notorious for being invasive and threatening to your system’s privacy and security. You can prevent this major concern by going the custom route and preventing these shady OTS extensions from making any unwanted changes or accessing sensitive information about your business. Oh, and this will also save you from any annoying ads and promotional pop-ups while you’re working.
Another major concern about OTS extensions is that they can significantly affect your browser’s performance due to a large amount of storage consumption and shady activities they are up to in the background! The best solution is going the custom route where you’re going to be in complete control of how your browser extension is going to behave and optimize it to work seamlessly without affecting your browsing experience.
So the bottom line is Facebook extensions can be an extremely powerful tool to take your business to the next level! So, if you’re also considering getting one for your business then we at BinaryFolks are capable of making it happen for you. Here's what to expect when you’re developing your Facebook extension with BinaryFolks:
Driven by ex-engineers from Google, Amazon & Salesforce
101% Value For Money (+1 for Our Complimentary Consultation before You Spend Your 1st Dollar!)
Reviews That You Can Verify!
Safeguarded Business With An NDA
Eye For Details
Questions Galore (Until Your Requirement & Our Understanding are mirror copies!)
Insight-Rich Scope Enhancement
Intense Domain Expertise
Close-knit feedback loop
I hope you’ve got a better understanding of Facebook extensions and the various benefits they can impart to your business… So let’s put your plans into action?
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