We’ve all got them in our pockets, don’t we ?
Mobile phones, of course.
Mobile phones have become an inseparable part of our lives; from making phone calls, texting messages to taking selfies and making memories, they have always tried to meet the majority of our needs while also adapting to new tech trends with their constant updates. Not only that, apart from the core functionalities, these devices are also a home to several applications that serve nearly every imaginable purpose.
And, that is why businesses from all over the world, offering a diverse range of products and services, have begun to shift from the physical world of handing out pamphlets and printing advertisements to the mobile sphere in order to reach out to their target audience with minimal effort, and you should, too!
So, without further ado, let’s have a detailed look at the reasons to build a mobile app and how it can benefit your business and take it to the next level.
What’s the easiest way for any business to reach their customers regardless of the industry & the “B2B Or B2C” answer?
Simple..just by showing up where your customers are,
Or, the other way round - by bringing them to your space of dedicated presence without shifting them away from their usual digital habitat.
Now the answer to ‘where the customers are?’ & ‘What their usual digital habitat is like?’ is a no brainer - the customers are on their phones, everyday, without a miss!
And, the stats predicting the number of global mobile phone users to be moving past 7,690 million by 2026 clearly supports the strength of the contemporary bond of man and mobile.
However, the reasons to build a mobile app for your business should be more concrete than a statement & discrete pieces of statistics. So here’s a list of logical reasons to give you a clearer picture of the advantages that your business can reap off a dedicated mobile app :
Customer engagement is a constant concern for every business and the more innovation you put in there, the better results you get!
So, what’s the easiest way today to effectively engage your customers?
By building a dedicated mobile app that walks and talks your business only.
Back to the point, here’s how a dedicated mobile app can help your business get all the attention from your customer base :
Who doesn’t like freebies! Make the most of the power of freebies by offering something extra whenever they use your app - maybe a free item, a discount, a coupon or sponsor a contest or even give them first dibs on reserving a "Hot" product. (Take a cue from the ‘Prime’ benefits that Amazon gives away!)
Dark mode isn’t something that you may have missed..from Facebook to Reddit, it’s everywhere. But why exactly did that come into play? To cater to the user's convenience. You can play the personalization game right too by simply allowing your users to choose their preferred interface elements. Be it the text size, or which menu items appear on the first page of your app, the search result arrangements (bar or tile) and alike will significantly increase your customer engagement.
Adding a well-built discussion forum into your app where the loyalists can talk about your offerings will be a win-win. Being able to be socially connected with safety and convenience in one place - for the user
Consistent word of mouth marketing for you - courtesy, trustworthy reviews from the users for those in the community who seek real purchase info thus, increasing customer satisfaction.
One such example of a community help center is the Facebook community, which assisted thousands of small business owners during the pandemic by promoting their businesses globally with the help of customer reviews.
Don’t we all like spinning the luck wheel on Amazon & get that extra 5% off? That’s exactly what glues the users to an app - a fun experience among the top-loved app elements. Including gamifications, videos, reels, and even augmented reality (AR) in your bespoke mobile app is a great way to intrigue engagement.
Speaking of fun apps.. you should also read our starter guide on Fantasy sports software development!
One of the reasons to build a mobile app has to do something with the sales & revenue to be convincing - right? Clearly, the biggies are not investing in it for no reason!
It ‘s evident that with the help of mobile apps, you can see a noticeable increase in revenue for your business.
But how ?
Let’s take up a quick example. Remember that ‘Buy again’ section in the Amazon app that often reminds us to add that bottle of sanitizer we purchased last month and didn’t yet check how it has almost hit the bottom?
That’s the trick. Since most people carry mobile devices with them almost all the time; you can actually encourage them to repeat orders, sometimes even before they realize its need. It is the sheer simplicity and convenience of the mobile apps that make it easier for the customer to rely more on online app purchases, even when the pandemic restrictions are almost-lifted & e-shopping isn’t a mandate anymore. Furthermore, you can also increase your revenue by incorporating :
In-app Advertising, where you will be paid for serving ads within the app, in which all you have to do is partner with an ad monetization platform, integrate their SDK (software development kit) into your app code, and watch the money roll in.
In-app Purchases, in which you can allow your users to purchase certain features, content, or services within the app, similar to how Tinder enables its users to purchase boosters, which temporarily increase the chances of their profile appearing in other people's feeds, and even super likes, which indicate to a match that they are very much interested in them.
Paid Apps, where you can charge your users for downloading your app. So, try building a smart app that will strike the right balance between user needs and your business interests, so that when your customers download the app, they don’t feel like they are wasting their money.
Start like a pro reading our Mobile App Development guide!
Amazon. Facebook. LinkedIn.
The logos flashed within a fraction of second in your mind I bet!
That’s what a mobile app does to your business - makes it a face to remember.
Here’s how an app specifically helps in building brand awareness and recognition :
Starting a referral program is the easiest way to spread your brand’s news with an app - in which you can reward your current customers for referring your products or services to their friends and family. Look at how Ola app provides its existing customers with discounts on their next ride if they refer the app to their friends and family using a referral code that is unique to each user. Thus, using this strategy, you can convert your current consumer network’s near & dear ones into a part of your customer base, too.
Create and increase the volume of high-quality content that resonates with your customers' interests within your app, also, don't forget to include share buttons in your app because when customers enjoy your posts, they are more likely to share them with others, attracting more potential customers to your app. Additionally, increased engagement via likes, shares, mentions, and comments will also raise brand awareness and recognition.
In order to increase brand awareness, the more value you can add to people's lives, the more likely they are to remember you, recommend you, and eventually become your customers. With mobile apps, you can create podcasts that discuss your product, service or comment on the industry in which you work. So, when creating a podcast, think through how you can add value to the lives of your listeners while also explaining your business so that it not only attracts users but, when branded correctly, can also work wonders for your brand awareness.
By incorporating push notifications into your mobile app, you will be able to get closer to your users and interact with them directly. With push notifications, your customers will be more aware of your products and services, and you can even notify them when you launch a new offering or hold a sale, increasing brand awareness and recognition, similar to how Buzzfeed uses push messaging to deliver news in a single message while also delivering interesting trivia.
P.S. - Give your customers the option to customize & select what they want to be notified about.
Mobile apps are a great channel for businesses aiming to reach a larger audience.
But, do you know what accelerates the process?
The answer is : seamless user experience.
So now let’s have a look at how a bespoke mobile app can help you with user experience :
The goal of onboarding is to show the value of your app to the user by demonstrating how they can achieve what they want quickly and efficiently, thereby attracting and retaining more customers. With mobile apps, you can provide your customers with easy navigation within your app by using coach marks to educate users and familiarize them with the app. You can even include mini-tutorials in your custom made mobile app to show how the app works. Additionally, you can also reduce the number of steps required for account creation by including multiple registration options (e.g., sign in with popular social media apps like Facebook / Google).
One such excellent example of successful onboarding is the Nest app, where it not only streamlined the onboarding process for its customers, but also provided them with all of the functionalities they needed to manage the security and comfort of their home from wherever they want, enhancing the overall user experience.
You can incorporate search strategies such as barcode scanning and keyword search into your app to assist your users in quickly locating the items they are in search for in order to satisfy their needs and drive conversion rates, resulting in an improved user experience.
Users frequently become frustrated while filling out large forms during registration or checkout. However, with mobile apps, you can easily say "no" to those inconveniences, by incorporating autocomplete, spell-check, and prediction text assistance within your app.
Behavioral gestures refers to the actions that users perform while interacting with your app, such as swiping or scrolling. So, by analyzing those gestures, you can allow your users to perform certain actions such as "share" or "delete," similar to how Whatsapp allows users to swipe a specific message and reply to it, making the conversation more engaging by letting the receiver know in which context the conversation is taking place, enhancing user experience.
Additionally, through a mobile app you can also collect user information that will help you build a stronger foundation for your marketing strategies and refine your customer experience.
Here’s how a dedicated mobile app be used to collect and analyze customer data?:
Surveys can be extremely useful in gathering explicit data from your customers. You can easily send a text message to your customers or email them a link to a form with the help of mobile apps. You can also incorporate pop up surveys into your custom made mobile app, that can be filled out by customers who spend a dedicated amount of time browsing. This way, you can easily extract your customers' personal data with their permission and send them personalized updates in a timely manner, increasing user engagement.
You can frequently invite customers to share information with you via mobile apps by offering something in exchange, similar to how ZeroBounce asks its customers to provide qualitative data about themselves in exchange for a chance to win a $200 Amazon gift card. So, by analyzing data collected through subscription forms and newsletters, tools like firebase integrated into your custom mobile app can help you determine customer behavior, leading to improved marketing strategies.
Customers can provide you with information about your brand's strengths and weaknesses by filling out feedback forms through your mobile app, which will assist you in identifying areas of your business that need improvement and also the ways to improve them.
One such example of feedback impact is Nike fit. Nike identified a common problem among users through feedback forms and launched a sub-app Nike fit to address the issue of not being able to find shoes that exactly match their foot size. Nike Fit basically allows its users to scan their feet with the help of a scanner embedded in their mobile app, and then recommends a size range that helps them find shoes better, increasing conversion rates.
Remember how it felt to be put on hold repeatedly just to file a complaint about a defective product?
Very frustrating, for sure.
And, that is exactly why you will need a mobile app so that you do not fall into “those” category of brands that do not provide their customers with enhanced customer support and will eventually end up losing customers and harming brand reputation.
So, let’s have a look at how a dedicated mobile app can help you with customer support :
With an in-app messaging tool like live chat or a chatbot integrated into your bespoke mobile app, you can provide real-time support to your customers, allowing them to directly talk to you about their concerns 24X7. This will not only help you understand your customers better but will also make it easier for you to solve their grievances instantly, increasing customer satisfaction, similar to how Currys PC World helps its customers by giving advice before making a purchase and providing information and resolving issues related to their existing order through its live chat popup.
Mobile apps can provide multiple communication channels to its users including email, contacting through phone, utilizing social media channels like Twitter, Instagram, Facebook etc to enhance the communication between you and your customers. And, as the saying goes, "the more the merrier!" The more communication channels you provide your customers with, the more delighted your consumers will be as it will be much easier for them to contact you in a very short period of time.
User-friendly FAQs with self-help materials embedded in your custom made mobile app can greatly assist users in dealing with minor issues without generating tickets. Thus in this manner, you can greatly reduce the number of repetitive questions, saving your and your agents' time, allowing them to focus on high-priority tasks, close to how Twitter's FAQ page made it extremely convenient for its users to learn and understand its service and functionality.
With mobile apps, you can better understand your customers by analyzing their purchasing patterns and providing them with more personalized experiences that encourage their continued loyalty.
So, here’s how to take the full advantage of mobile app as a tool for brand loyalty :
Rewarding your customers for choosing your brand over another is an excellent way of keeping them loyal. And this is where mobile apps come in, making it easier for them to collect points with each purchase and exchange them for rewards through a single platform that users can easily access.
With mobile apps, you can have the full liberty to completely customize the customer experience. You can offer personalized deals and special offers on birthdays, anniversaries or on any other special occasion and even update the visual experience, further enhancing brand recognition and connection.
With the data and analytics on your users' purchasing behavior, you can easily recommend relevant products to them at the most convenient time, increasing conversions and brand loyalty.
Now, let’s have a look at how Sephora recognized the potential of loyalty programs and developed its own way to boost customer loyalty through a mobile app.
So, Sephora’s mobile app basically allows its users to :
Sephora's content is also highly personalized, with location-based targeted promotions, daily updates, and push notifications. It even allows users to share reels and short videos on Instagram and Snapchat, which greatly engages its users and helps increase conversion rates and customer retention.
A mobile app for a business does not always have to be aimed towards clients or customers. You can also develop one for your employees as well as for your business operations.
With a bespoke mobile app targeted towards employee welfare & management, you can :
Have you ever called a coworker and not received a response? Does your team find it difficult to keep up with emails from other team members?
The answer without a doubt, would be - more than likely.
So to mitigate such issues, you can easily keep all communications under one roof with your own internal mobile app. You can also keep track of previous conversations and organize them, reducing the amount of interruption in workflow. Additionally, a custom made mobile app, that includes instant messaging and video conferencing, can also help your employees communicate effectively even when they are not in the office.
With your business’ very own mobile app, you can increase the efficiency of your business by automating simple tasks such as sending bulk emails and notifications to your employees and even sharing calendars with coworkers, which will notify them when one is available. Not only that, but mobile apps can also aid in the recruitment of new employees by simultaneously sending your job description to multiple job search websites.
With employee monitoring software integrated into your bespoke mobile app, you can also keep track of your employees' productivity by tracking their daily work hours, checking task progress, and even reviewing their performance, resulting in productivity enhancements and thus improving your business operations.
When it comes to payroll, no one likes mistakes or any type of irregularity. So, by incorporating a payroll management system into your custom mobile app, you can eliminate "those" irregularities and payment delays by reducing calculation errors and tracking all standard information such as dates, demographics, and so on. Additionally, it can also provide multiple ways to pay your employees while also generating and analyzing data and keeping the accounting system error-free and paperless.
And last but not the least, with mobile apps you gain a competitive edge over your no-app-rivals by enjoying the above laid out benefits of building a mobile app. With mobile apps, you can :
And, what not.
So, if your competitors in your industry do not have a mobile app, you should view this as an opportunity to get ahead of them rather than simply following the crowd and setting an example for others.
Looking for a mobile app development team that will provide exceptional service and enhance your business processes while also satisfying your customers?
BinaryFolks can undoubtedly help you with this. Our skilled and specialized software developers have firsthand experience delivering a wide range of projects for clients from various industries. With BinaryFolks, you can easily unlock the full potential of your mobile app and accelerate your company's growth graph.
So, here’s what to expect if developing your mobile app with BinaryFolks :
Driven by ex-engineers from Google, Amazon & Salesforce
101% Value For Money (+1 for Our Complimentary Consultation before You Spend Your 1st Dollar!)
Reviews That You Can Verify!
Safeguarded Business With An NDA
Eye For Details
Questions Galore (Until Your Requirement & Our Understanding are mirror copies!)
Insight-Rich Scope Enhancement
Intense Domain Expertise
Close-knit feedback loop
Thus, with all those explained reasons to build a mobile app and tons of benefits that it can provide your business with, you must have already begun planning your mobile app that will help your business succeed and stand out from the competition..
In case you want some guidance with the planning & development
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