The Location Based Services market size is projected to reach USD 68.85 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 25.4%. Startups and enterprises are increasingly adopting location based app development.
Binaryfolks has a reputation in location based app development and has developed location based apps for a significant number of businesses. Our geolocation applications helped app users navigate, check in locations through mobile devices, changed the face of campaign management and marketing and transformed the whole workflow of interaction with the consumer.
This is common knowledge that location based apps allow people to search for food joints, shopping malls, multiplexes, etc. A few years back this was a nightmare, but with location based services apps, these daunting tasks seem like a piece of cake. Geolocation apps with the help of a device’s inbuilt GPS accurately show where the device and the user of the device are. The data is accessed through apps that are granted location permission by users.
A couple of technologies are used to determine outdoor geolocation. Here are some of the most common ones:
Every smartphone nowadays is equipped with an integrated GPS ( Global Positioning System). GPS captures the location and the timing that is sent via satellites from space. To determine location with accuracy within sixty feet, a smartphone needs data from at least four satellites.
At times when GPS is unavailable, information from cell towers is used to determine the location. Mobile networks help in determining which cell tower the customer uses and compares it with the base-stations database.
A combination of both GPS and Cell ID tools, which gives more precise results than GPS alone.
Wifi determines the location in two ways. First, through RSSI. This refers to the signals from the phone within a Wi-Fi point's database. Second, it scans profiles of locations that are already in Wi-fi networks ( wireless fingerprints ). This can identify the user’s position accurately, within 2 meters.
In order to determine how close the internet connected device is to a specific place, we use geofencing utilizing the device’s GPS. Not only this helps to figure out whether the user is inside or outside a place or arrived or left, but it also helps apps to offer personalized deals and coupons to their customers.