Gone are the days of boring status updates. The world no longer cares about what you are doing, rather they concentrate on where you’re doing it. According to a report published by Allied Market Research, the location-based services market is expected to reach $62 billion in revenue by 2022.
Geolocation application in mobile apps has opened the door for ample startups to establish their business in this sphere. Also, it has bought along new levels of marketing strategies for companies and changed the face of campaign management. In fact, it has changed the whole workflow of interaction with the consumer.
This is a common knowledge that location-based mobile apps allow people to search for food joints, shopping malls, multiplexes etc. A few years back this was a nightmare, but, with geolocation based mobile app, this daunting tasks seems like a piece of cake. Geolocation with the help of device’s inbuilt GPS accurately shows the where the device and the user of the device are. The data is accessed through apps that are granted location permission by users.
A couple of technologies are used to determine outdoor geolocation. Here are some of the most common.
Every smartphone nowadays are equipped with integrated GPS ( Global Positioning System ) . GPS captures the location and the timing that is sent via satellites from space. To determine location with accuracy within sixty feet, a smartphone needs data from at least four satellites.
At times when GPS is unavailable, information from cell towers is used to determine the location. Mobile networks help in determining which cell tower the customer uses and compares it with the base-stations database.
A combination of both GPS and Cell ID tools, which gives more precise results than GPS alone.
Wifi determines the location in two ways. First, through RSSI. This refers to the signals from the phone within a Wi-Fi point's database. Second, it scans profiles of locations that are already in Wi-fi networks ( wireless fingerprints ). This can identify user’s position accurately, within 2 metres.
In order to determine how close the internet connected device is to a specific place, we use geofencing utilizing the device’s GPS. Not only this helps figure out whether user is inside or outside a place or arrived or left, it also helps apps to offer personalized deals and coupons to their customers.
Ads, content, promotional codes or coupons can be delivered to the customer using geolocation. This benefits the brand as it can create data driven, tailored and relevant marketing resources for potential customers based on their location. This not only helps in monetization but also facilitates better service and customer engagement.
Real-time tracking happens via frequent live tracking update requests to a GPS device. This can be used for fleet tracking to get the real time location, arrival, destination and other essential information regarding the vehicle current activity. Vehicle tracking solutions are used by companies operating in the manufacturing, transportation, logistics, retail, energy, utilities industries.
Location based app to provide personalized search experience to its users based on the places they go, things they like, and people whose advice they trust the most. Based on these aspects the application suggests the perfect places to visit around user's’ current location.
There isn't a single customer that doesn't wait eagerly, after making a purchase online. Once order is submitted, the customer can easily track their order with the help of geolocation. The geolocation functionality allows to know when the item is getting shipped and when it will be delivered. Also, the cost of shipping is also calculated with the help of geolocation feature.
Consumers like having stuffs on their beck and call. On demand applications act as an intermediary between us and the service provider and offers convenience. On demand apps usually require to obtain user’s location in order to provide its services, whether it’s ordering a taxi or a pizza.