MARKETING AND ADVERTISING - Innovate and Connect
Digital marketing is a parasol term for all the marketing efforts one makes online. Marketing has always been about connecting with the audience in the right place and at the right time. In today’s date, it just means, you need to get a hold of them where they are omnipresent: The internet.
From maintaining a website to sending out cold emails and also capturing your audience's mind with captivating content can be exhausting and time consuming. This is where a solid marketing automation system can step in and make a difference.
Marketing Automation
Marketing automation is an integral platform that holds all of the digital marketing together. We here at BinaryFolks, use marketing automation software to streamline and automate marketing tasks and workflows. We developed business logic driven automated lead generation software with sophisticated SMS / Email Campaign Manager to carry out multiple marketing campaigns, help clients manage bad reviews as well as do their regular advertisement management activities.
- Email Marketing
- Forums and Comments
- Content management
- Campaign management
- Ad-word and Pay-Per-Click (PPC)
- Mobile Marketing
- Interaction with users and monitoring bad reviews
Social Media Marketing
A targeted social media campaign enables one to reach their audience through channels that are personal to them and through channels where both share the same interests. We analyze your market and identify only those platforms that are best fit to reach the target goal. We have integrated various social media like Facebook, Twitter, Salesforce, Linkedin, SMS gateways, etc with most of our projects for user activity tracking, fetching user details, authenticating account via social media etc.
- Account registration
- Social media activity monitoring
- Reporting & Analysis
- Activity tracking
- Social Media Management
SEO
Every corporate business requires its website to mark an ultimate online presence that would be crucial in order to improve profit margins. We at BinaryFolks, add real value to your Business by improving search engine friendliness of your website, improve website ranking, keyword optimization, Pay per click (PPC) advertisements, Blog Creation etc. Our cutting-edge solutions and SEO techniques help you attract the right customers, convert leads and increase your ROI.
- Keyword Optimization
- Optimizing HTML source code
- XML Sitemap Creation
- Social Bookmarking
- Custom SEO reporting
- Google / Bing / Yahoo submission
Data Analytics
Whether it’s email campaigns, campaign management or just random web visits, there are dozens of opportunities for enterprises to utilize these customer behavioural data. We here at BinaryFolks, with our software, help you to identify the channels and campaigns that draw the most traffic, generate most revenue and give best ROI of your marketing effort and accordingly help you engage your resources where it would be most fruitful. With close integration to google analytics and similar platform, we monitor the return on investment, display them in charts and graphs, build reports out of them for comparison and better prediction of results.
- ROI monitoring
- Report building
- Real time graphs and charts
- Dashboard Metrics
