Being a seller at Amazon, our client understood that negative reviews could potentially damage the prestige, profitability and trustworthiness of their business. The main objective of our client was to contact and communicate with the customers who placed negative reviews for their product on the Amazon review page. But, as there is no way to contact customers as contact information is not displayed on the review pages, he wanted us to build an extension that leverages the deeply buried hidden relation inside Amazon page DOM and reveal the contact information and help identify the customer from the Amazon review page itself. He also wanted to minimize as much as possible the unauthorized use of this extension.
This is a chrome and firefox browser extension that enables amazon sellers unearth hidden relationship between bad reviews and product orders and allows them to contact their customer directly in a single click of a mouse. To minimize the unauthorized use of the extension, it is only downloadable after the clients register with us. What our extension does is that it matches the order ID with the product review( which is pretty difficult to do because amazon doesn’t expose that relation, so we had to use lot of hidden data inside Amazon’s DOM structure) and then once mapped, the customers details i.e. email id and purchase details are available to the seller to initiate bi-directional communication, thus helping vendors reach out to the dissatisfied customer before it starts impacting their reputation and sales.