Do you also have that one friend who owns an iPhone and keeps talking about all the reasons why Apple is better than android? (...even though no one asked!) 
…Well, that apart from being slightly annoying is a phenomenon called ‘Customer Loyalty, something that every brand longs to achieve. Walt Disney put it really well - “Do what you do so well that they will want to see it again and bring their friends” AND Steve Jobs lived it word by word & the result? Apple successfully establishing one of the most loyal clientele around the world.
 

Ever tried driving a car without any fuel? That’s exactly what it is like - to run a business without customers! So, in order to ensure your business reaches the pinnacle of success, attaining the exposure it deserves, you need to think of advanced ways to acquire & retain customers. A CRM software can act like a one-stop solution by forming the backbone of your customer handling plan. CRM, the popular abbreviation of customer relationship management, basically assists you in ways you’ve always wanted to.. 

If you ask a C level Executive, what keeps them up at night? The most widely found answer would be “Fear of losing my customer’s confidence/Loyalty”. Customer retention and management is the first and foremost goal of any business. Not only does it ensure the longevity but also the growth of the company. 
 

The notion of enterprise resource planning (ERP) and customer relationship management (CRM) software seem to overlap. Both are utilized to automate a company’s internal business processes and improve the profitability of the company. But the core business logic of these two software are completely different. We, in this article, will help understand the conundrum around ERP vs CRM and answer a few top questions regarding the difference between ERP and CRM. 

Without customers, a business stands nowhere. To make sure your business gets all the exposure and climbs the pinnacle of success, just having satisfied customers is not good enough anymore. You need to create fans! A custom CRM is the first step towards this! We, in this article, will explain why every business needs custom CRM. We also discuss the different types of Custom CRM solutions and what features every CRM must have. Lastly, we leave you with a cost estimation for developing a custom CRM.