If you ask a C level Executive, what keeps them up at night? The most widely found answer would be “Fear of losing my customer’s confidence/Loyalty”. Customer retention and management is the first and foremost goal of any business. Not only does it ensure the longevity but also the growth of the company. 
 

The notion of enterprise resource planning (ERP) and customer relationship management (CRM) software seem to overlap. Both are utilized to automate a company’s internal business processes and improve the profitability of the company. But the core business logic of these two software are completely different. We, in this article, will help understand the conundrum around ERP vs CRM and answer a few top questions regarding the difference between ERP and CRM. 

Without customers, a business stands nowhere. To make sure your business gets all the exposure and climbs the pinnacle of success, just having satisfied customers is not good enough anymore. You need to create fans! A custom CRM is the first step towards this! We, in this article, will explain why every business needs custom CRM. We also discuss the different types of Custom CRM solutions and what features every CRM must have. Lastly, we leave you with a cost estimation for developing a custom CRM.